On paper, it’s a deal too good to be true: 100 streaming channels for $35 per month. Yet that’s exactly what DirecTV plans to launch tomorrow. Dubbed “DirecTV Now,” the new service will allow parent company AT&T to aggressively target the one in four American households that do not currently subscribe to any cable or satellite TV service.
DirecTV Now subscribers will be able to stream movies and shows over an Internet connection, without set top boxes or other equipment—similar to Netflix or Hulu. And while the $35 price for the 100 channel package is introductory (and will increase to $60 at some unspecified point in the future), AT&T has said that those who lock in that $35 price will be able to keep it for as long as they are subscribers—save for the seemingly inevitable content-related price increases.