Never underestimate the power of tying things to other things. Case in point: the most recent results from an annual Deloitte survey show that 74% of U.S. households still subscribe to pay TV such as cable or satellite, and that 66% of subscribers say that they keep their subscription because it is bundled with their internet service.
According to Deloitte’s 11th annual “Digital Democracy Survey,” 49% of U.S. consumers and nearly 60% of Generation Z (Gen Z, those born between 1997 and 2002), millennials (born between 1983 and 1996) and Generation X (Gen X, born between 1966 and 1982) subscribe to at least one paid streaming video service. Yet free streaming services still prevail: 40% primarily use free streaming service, versus 35% who use paid services.
Binge watching is a national compulsion: 73% of all U.S. consumers have binge watched TV shows. Eighty-eight percent of Gen Z and 90% of millennials have binge watched. Thirty-four percent of Gen Z and 38% of millennials binge watch on a weekly basis. The length of the average binge watching session? Six episodes, or roughly five hours per sitting.