Apparently, we are becoming increasingly comfortable talking to our electronic devices. According to a recent study conducted by GfK, more than three-quarters—76%--of U.S. consumers between the ages of 13 and 64 have used the voice control feature on one or more of their devices.
Further, those consumers who are using voice control technologies do so for a variety of purposes: 69% have used speech to operate a smartphone; 21% used voice with a tablet; 20% to operate their car radios or GPS devices; 18% to control computers; and 14% to operate their television sets.
However, what many consider to be the truly “game changing” voice control technology--the Digital Home Assistant (DHA)--has proven somewhat sluggish in terms of consumer adoption. Amazon’s Echo/Dot and Google Home are examples of DHAs, and have been on the market for approximately two years.
GfK found that only 11% of U.S. consumers currently own a DHA. Of the 89% who do not, only 3% indicated that they were “very likely” to purchase such a device in the coming year.