It’s official: If you are a millennial, you are far more likely to stream video than to watch traditional, live television.
This is according to Horowitz Research’s “State of Cable & Digital Media 2016” report. In the report, Horowitz found 54% of the weekly viewing of 18- to 34-year-old content viewers was streamed, compared with 39% traditional, which includes live TV, video on demand, and digitally recorded video.
This is a dramatic turnaround from 2012, when Horowitz found that 75% of millennials’ weekly video viewing was traditional, and 15% streamed.
This growing preference for video streaming further underscores millennials’ need for high-quality, high-speed broadband connections.
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